A lot of Claire Paniccia’s marketing advice resonates with me because her thing is helping neurodiverse entrepreneurs. As one of her target audience, I’ve tried a lot of Conventional Marketing Wisdom that (surprise) failed and (no surprise) just added to the reasons I have to self-flagellate while making connecting with people feel more like a chore than an interesting or fun thing to do.

This bit from her latest newsletter (the image) hits the spot. The idea that I don’t text a friend at a specific time every week is so common sense yet 🤯. I’d much rather have a friend-like relationship with people interested in my efforts than be a robotic provider of content.

If you dig this, go check her out. She’s the only newsletter I subscribe to that I actually read.

ClairaPaniccia.com

Screenshot from email newsletter: The goal is not to be "consistent" in the sense of publishing each and every week at the same time no matter what or else, or posting on social 3x/week or else, or whatever other examples you can think of. The goal is to just be present in your audience's minds and lives. Kind of like a friend. In general, you probably don't have a scheduled set time that you text your friend about your life, no matter what, even if you have nothing interesting to say, because otherwise you'll lose your friend forever. No, communicating with friends doesn't work like that. You reach out to your friend every once in a while, maybe with a funny story, or a meme, or an invitation to hang out. And you do that at whatever frequency works for your friendship. Some people text their friends every day. Some people every few days. Some people every few months (it me). Because that's the frequency that works for those relationships. And if you force yourself to communicate in a way that's not natural to you, it's probably going to use up more spoons than you can afford, and you'll eventually just burn yourself out. And that's not good for your friendships either. The same is true for your business. It's just a matter of finding the frequency that works for you and your audience, and getting the hang of sticking with it.
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Arp Laszlo
Hi, I’m Arp! I got diagnosed with ADHD at 49, and now I'm trying to figure out what's me, what's masking, and just about everything else. I make comics (when imposter syndrome isn't striking) and write about life as a creative Indian-American. I’m self-taught, self-employed, and self-flagellating.

More Notes & Asides

Copy of a private message with a heart emoji in the bottom left. Hey man you don't know me but just wanted to say I appreciate you posting about your ADHD on here. It was one of the things that helped me decide to get checked and found it I had it too and getting on medication to help with it has just been nothing but awesome for me. So thank you! Have a great day! Btw love the pet bird stories too!
This made my day! I’m glad that posting and sharing about #adhd helped someone out – and they love our birb too 🙂 #AdultADHD #ADHDer #LateDX

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Every 10-14 days I have a night where I get 3-4h of #sleep. I wonder if it’s triggered by stress or what (I have an 8am doc appt and decent sleep was a must). Mostly I wish I could sleep through the night more consistently, this has gotta be an adhd thing.

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zebisko in the house!
Finally found a pic of my all-time favorite #Halloween#costume: a Generic Bad Guy from a #1970s#Bollywood masala film! I was most definitely named ‘Zebisko’ (my favorite bad guy name, ever, from one of my favorite movies ‘Amar Akbar Anthony’), thrifted the green polyester jacket & red 70s tux shirt, and sadly did not grow the #fumanchu (it’s fake hair & spirit gum). I wish I still had that polyester jacket 🙁 #FunFact: Masala films blend multiple genres into one movie: action, romance, comedy, drama, and – of course – musicals; the best were made in the late #70s and early #80s. #Films are usually 3h long so you get your money’s worth and there is literally something for everybody. Pointless sidenote: people wore #bellbottoms in India throughout the 80s, and as late as 1994 I met a guy in the Bombay airport who dressed like Neil Diamond from the 70s ...

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coddiwomple (v.) to travel in a purposeful manner towards a vague destination.
#TIL that there’s a word that describes my whole damn life 😆 Except my ‘purposeful manner’ zigged and zagged a lot. No real destination in mind, just ideas of where I thought I wanted to go – or where I thought I should (🤦🏽‍♂️) be going. Some of this is #adhd related (like half-heartedly doing things I had no interest in) and some is not (school teaches you to not listen to yourself because Other People Know Better). But I would like to correct course and have a destination in mind for once. Also: ‘Coddiwomple’ is an incredible word. #Language can be so much fun! #Vocabulary #TIL #WordOfTheDay

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gandalf looking indian dude with a medium haired calico cat, sunlight streaming on their faces. also i don’t know what ‘calico’ is but it sounds right.
She must like me, she sits up here almost every morning purring while I have my coffee. Today we’re graced with some lovely (albeit blinding) sunlight. Also: she’s almost 17 and deaf, yet still pretty darn spry. #Caturday #CaturdayEveryday #Cat #Cats #CatLovers #Catstodon

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Let’s see if it shares in 2min, or it waits til the next time cron runs. Published 10:57AM EST.

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