A lot of Claire Paniccia’s marketing advice resonates with me because her thing is helping neurodiverse entrepreneurs. As one of her target audience, I’ve tried a lot of Conventional Marketing Wisdom that (surprise) failed and (no surprise) just added to the reasons I have to self-flagellate while making connecting with people feel more like a chore than an interesting or fun thing to do.
This bit from her latest newsletter (the image) hits the spot. The idea that I don’t text a friend at a specific time every week is so common sense yet 
. I’d much rather have a friend-like relationship with people interested in my efforts than be a robotic provider of content.
If you dig this, go check her out. She’s the only newsletter I subscribe to that I actually read.
